Website Design - Our Process

Powerful, effective web design is so much more than a nice looking design thats easy on the eyes. Our designs feature responsive layouts that allow your visitors to interact fluently on various devices. Our process starts with understanding your brand and marketing strategy then incorporating functional elements into the layout and design that include-pages loading quickly, visitors easily navigating the site and making sure that the site is designed and written well for good search engine rankings.

There are many factors to consider when designing your website but the first question to answer is how will an expertly designed website help your business? Will the site be informative and send people to a brick and mortar location? Will it be interactive and utilize social media to engage the potential customer? Is the site eCommerce enabled to take orders online? Once you know the focus of your website, there are a few other considerations to review.

• Branding

  Your brand is your identity. A brand is not only a logo, but involves how the consumer feels when they see your name and interact with your company. The brand of your company will drive the style of your site and set the tone for how your customers view your company.

  Do you consider your company to be progressive or conservative? Do you want a friendly vibe or a more formal approach? Determining your brand is a key piece of designing the right website for your business which will help you differentiate from your competitors.

• Your target audience

  Your audience, your customers-these are the people who decide your success or your failure. While we would all like to think that every person is potential customer, the reality is that we have limited time and resources to market our business. Determining our audience helps us to choose where our time and money is best spent.

  There are several steps which can help in selecting the most effective target audience. First, review your product or service. Next, research your customer. There is a great deal of data available online and you could find that someone has already done the research for you. Once the research is complete, you will be able to develop a profile of your customer that includes both demographic and psychological data. With a thorough understanding of your audience, you will be able to target your marketing dollars in an efficient and effective manner.

  Finally, continue to monitor your customer and recognize that your target audience will evolve with time. Take the steps necessary to develop a feedback system that tracks current customers and allows you to see trends and patterns indicative of new opportunities.

• Content layout and Content

  Once the site is laid out in a visually appealing manner, our attention turns to the content of each page. The purpose of content is two-fold. First, you want your website to rank high on various search engines in order to bring people to your website. Second, you want to communicate effectively with your customer and pass along the information that brought them to the website in the first place. To do this, a website should be rich in keywords relevant to your site and that will make the site visible to search engine algorithms.

  All work and no play can make your content a dull read though if you do not balance out the keywords with content that is informative, interesting and readable. Remember that humor does not always translate well into the written word . Proofreading and spell-checking are imperatives because sloppy writing and grammar will turn off clients who expect a professional acumen.

  In addition to keyword optimization, pages and images should be compatible across different browsers. A version of web design growing in popularity is 'responsive design' and this allows your page to open flawlessly on computers, tablets and smartphones.

• Call to Action!

  Great website design is both intuitive to use and communicates a clear call to action for the consumer. Starting with the main page and flowing through each successive page, the consumer should never have to wonder what to do next. If the goal of your page is to provide information, the customer should be able to easily select a topic of interest or enter a keyword in the search box.

• Online optimization Keywords, Metatags and Headers

  A successful marketing campaign will happen on a variety of fronts and optimizing your website to capitalize on these opportunities will result in increased revenue.

  You have built a great company and the right website design will help you successfully communicate your unique brand to the right audience. Optimizing your website to include the right keywords, informative content, and a time sensitive call to action is a critical piece of your overall marketing strategy but the right approach will create opportunities and success for you and your business.

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